Following the acquisition of 10-part reality series “Men of West Hollywood,” the Crackle Plus and Get Me Out Productions team set about to introduce the show’s six well-known power players, half of whom identify as part of the city’s LGBTQ+ community and all of whom make the WestHo party circuit. Campaign elements included six splashy billboards around the West Hollywood neighborhood where the show takes place, a slew of paid and organic social media and a premiere party at the Sofitel Beverly Hills that included former “Bachelorette” Season 13 stars Bryan Abasolo and Eric Bigger.
