There’s no time like the holidays at Hallmark Channel. Embracing the cozy feeling that was present in all 31 of its original movie premieres, Hallmark partnered with crochet artist London Kaye to create large scale, hand-knit crochet pieces designed to celebrate the Countdown to Christmas. She crochet bombed everything from double-decker buses to billboards. A partnership with Hilton Hotels and Resorts gave diehard fans the chance to live out their own Hallmark movie fantasy at custom suites in certain markets.
