Having the goal of positioning Hallmark Channels as (once again) the prime destination for quality family Christmas program viewing, its Countdown to Christmas was a year-long triumph. A steady drumbeat of comprehensive social media posts, large-scale live events, giveaways, games, and of course community engagement, the campaign started early, never let off of the gas, and energized an already highly dedicated fanbase, beating their previous year’s impressions by 60%.

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