Only Conan O’Brien could promote a product while poking fun at that same product—while poking fun at himself for promoting that product. If that sentence made your cerebellum twitch a little, don’t fret; Conan managed to pull off the partnership with Pepsi in typical self-deprecating and hilarious style. Promoting their snapcode contest as well as sponsoring part of Conan’s annual trip to ComicCon, Pepsi garnered tens of millions impressions over multiple platforms during the course of the 9 week campaign, and found themselves on the good side of Conan’s dedicated fans.

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