Burrell’s “Visions of King” campaign for Comcast struck an important and resonant chord, featuring fiberglass busts of civil-rights leader Martin Luther King, Jr. uniquely painted by young artists and youth organizations in Philadelphia, PA. The busts were displayed in high-traffic public areas throughout Philadelphia, including City Hall and the Philadelphia Museum of Art. Print, radio and digital ads were created in support, and the local response justified all the effort, with 6.2 million impressions logged through social media and influencer amplification.
