Gimme an F! Gimme an A! Gimme an N! What’s that spell? Record high ratings for a series in its 14th season. CMT knew its “Dallas Cowboys Cheerleaders: Making the Team” needed some extra pep so that fans new and old would tune in for the network’s longest-running series. As an older show, the program only had a Facebook page. The CMT team expanded its presence across Twitter, Instagram, and YouTube and made Dallas Cowboys Cheerleaders an “always-on” brand on social. All that socializing paid off, with the highest L+3 ratings in series history and a 25% increase over Season 13. And L+3 grew 480% over live ratings.