Though COVID-19 restrictions were in place, the MTV Entertainment Group still needed to reach fans, members of the media, sales clients, and performers for an event billed as “country’s biggest night.” So, the group let them have a backyard tailgate at home. The CMT Music Awards “Backyard Tailgate Kit,” featured 270 coolers along with a branded projector, confetti poppers and facemasks. Performers, hosts, and others were sent branded custom denim jackets. The kits were featured across social media, reaching 14 million.
