The Countdown to Christmas Movie Game became an instant win with fans for the way it previews Hallmark Channel’s seasonal programming while rewarding viewers for their brand loyalty. In its second year, the team expanded its trivia games to introduce movies from Hallmark Movies Now, a daily word search and more. Returning fans earned virtual badges when completing certain milestones, and more than 622,000 badges were earned in the game’s second year, marking a 215% increase YOY.