Christmas brings the heat at Hallmark Channel, so there’s no better time than July to start celebrating the holiday season. The sweepstakes ran the entire month, offering daily prizes and a grand prize of a branded electric golf cart. The campaign around the sweepstakes couldn’t have been more expansive, including a feature in the Hallmark Checklist App, an on-air placement with a dedicated promo unit and lower third and social posts on Hallmark Channel accounts.