In addition to overseeing the company’s worldwide financial operations, Driessen’s trusted financial advice plays a vital role in strategic planning for all of ESPN’s acquisitions, new business ventures and programming initiatives. Known for her business acumen, Driessen also is heavily involved in multimedia programming rights deals, digital strategy and distribution agreements. Because she works at ESPN, it’s natural that her go-to stress reliever involves physical activity. She suggests: “Going for a long walk preferably with some uphill stretches without any of your multiple devices! It forces you to take a moment for yourself and you don’t need any equipment but your sneakers!”
What industry topic do you think will dominate industry headlines in 2018 and why?
Headline: The growing power of the consumer:
Why: Their voice has never been louder as to what they want, how they want to get it and how much they want to pay for it. Our industry will need to continue to create innovative content, different delivery systems and more in depth measurement systems to meet these evolving consumer needs.
What famous woman, living or deceased, would you like to have dinner with?
Ruth Bader Ginsburg. Associate Justice of the Supreme Court of the United States. I love the fact that Ruth Bader Ginsburg is going strong at 84 and is confident, bold and has been a long-standing advocate for the advancement of gender equality and women’s rights. Learning what continues to inspire her would be terrific!
Best advice for relieving stress?
Going for a long walk preferably with some uphill stretches without any of your multiple devices! It forces you to take a moment for yourself and you don’t need any equipment but your sneakers!
What famous woman, living or deceased, would you like to have dinner with?
Audrey Hepburn
Best advice for relieving stress?
Love what you do, laugh as much as you can, be kind to a not so nice person.