Expanding HSN’s proprietary offerings and making genuine connections with customers is top of mind for former Walmart exec Bauza. She manages HSN’s entire cross-category product portfolio. She’s been focusing on retaining and acquiring customers across channels, using research to understand the HSN customer and where there is opportunity for growth. Bauza also has introduced several tentpole events, including a recent event around the company’s 40th anniversary. “Transactional retail is a thing of the past,” Bauza says. “Consumers today want experiences, not just things.”
