When the largest cable telecommunications and technology trade show in the Americas was made into free virtual event, the next challenge was SCTE-ISBE getting the word out so people would attend. The team used press releases, email, social media posts, website deployments, advertisements, and targeted media outreach. Pre-virtual tours were shown to sponsors and there more than 2500 media mentions of the show. In the end, Expo saw twice as many attendees from the previous year, with a record number of first-timers.
