Bruce Campbell

No pressure, but Campbell’s organization is responsible for driving more than 60% of Warner Bros. Discovery’s overall revenue. His job is to get creative to make sure every bit of profit is discovered. When WBD had a box office hit with “Barbie,” Campbell’s team was able to monetize the film through unique revenue streams, including dynamic pricing and windowing strategies and emphasizing the power of cross-portfolio promotion through HGTV’s “Barbie Dreamhouse Challenge.” Campbell also was key in the spring launch of Max, debuting new bundles, plus unique advertising opportunities on the platform for major ad sales clients.

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