Outdoor Sportsman Group wanted to spread the word about its outdoor content streaming service, MyOutdoorTV. It brought the challenge to WestWind, its in-house marketing agency, and the multi-media campaign “What’s your Motivation” was born. Action scenes from the service’s hunting and fishing programming were used to motivate its audience to pursue their passions. The team noticed a significant increase in free trials as well as highly positive buzz in the outdoor community.