Brad Siegel

Years in Cable: 25 

Education: Washington University 

One Word that Best Describes Me: Good guy 

In 2016, Liggins oversaw and finalized Radio One Entertainment Holdings’ role as a principal entity of new D.C. hot spot MGM National Harbor. The $40 million investment by Radio One in the non-voting economic interests in the casino and hotel entitles it to an annual cash distribution based on net gaming revenue and further diversifies the business away from dependence on advertising revenue. Additionally, he greenlit Radio One’s role as a media sponsor of the Smithsonian’s National Museum of African American History & Culture, in which the organizations joined forces to launch “A People’s Journey: A Nation’s Story” campaign. Siegel is respected for his steadfast dedication to programming representing the best in black culture and entertainment—past, present and future—and building on a strong legacy at TV One by redefining the narrative and elevating voices. A year ago, Siegel helped secure the network’s exclusive cable rights to “Empire.”  


Favorite Saturday morning cartoon? “Speed Racer.” I just loved the action on it! I also loved “Felix the Cat.”

Best way to spend a Saturday night? Dinner and a movie. I just went to see “Get Out.”

Last show I watched not on my network: “This Is Us” on NBC and NCAA March Madness

The biggest innovation in cable over the last year? The biggest innovation in cable over the last year for me is being able to talk into my remote. It’s got to be my favorite.

Which TV family is most like my own? The Munsters because everybody in my family is just strange and weird. I would be Marilyn, the “normal” one.

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