The story of Bobi Wine and the fight for basic human rights in Uganda is an inspiring one. National Geographic went old school in promoting the film by encouraging actual conversations among viewers. To accomplish that, it embarked on the promotion of festival runs for the film, specific premiere events, a theatrical run and re-releases and streaming release on Disney+, Hulu and YouTube. Fans also could get a “PEOPLE POWER” pin that was made with inspiration from the film’s following of a grueling campaign trail.
