This veteran marketing and operations exec leads Outdoor Sportsman Group network operations, programming, marketing, research and the company’s internal marketing agency, Westwind. Formerly an AXS TV svp and marketing svp for Fox Sports Media Group’s Speed Channel, Osborn has particular expertise with network launches and rebrands, such as his contribution to the launch of Fox Sports Net. Recently he’s honed in on “reorganizing the day-to-day strategy, focus and execution of a three-network portfolio marketing group into an agency that serves internal and external clients” at Outdoor Sportsman Group. And that includes creating MyOutdoorTV, a global, subscription-based, video-on-demand service for affiliate partners serving 98 million Americans who are devoted to the outdoor lifestyle.
What professional accomplishments are you most proud of from the past 12 months?
Reorganizing the day-to-day strategy, focus and execution of a three-network portfolio marketing group into an agency that serves internal and external clients. Included in that is working with the network team to create MyOutdoorTV, a global, subscription-based, video-on-demand service for our affiliate partners that serves the 98 million Americans who are devoted to the outdoor lifestyle.
With all the disruption in the marketplace, how has the role of an affiliate marketer changed?
It’s more than linear carriage. As content producers, we all have become platform agnostic. We have programming that can serve affiliates on every platform.
As more content goes direct to consumers, to what degree does affiliate marketing overlap consumer marketing in your company?
The affiliate marketer plays a key role bridging the gap between our partners and our passionate, loyal consumer base to drive adoption of all our partners products.
What do you do for fun outside of work?
Firing up my wood-burning pizza oven to cook for family and friends.
