With less than a $1,000 budget, ESPN achieved a slew of positive press across a variety of media for ESPN’s Big League Innovation at the Little League World Series. The 2021 event was both a challenge and an opportunity given it occurred during a global pandemic. The team focused on highlighting alternative viewing experiences driven toward capturing a youth audience as well as on-site press conferences featuring KidsCast broadcasters (including Little League and Softball icon Mo’Ne Davi). There also were a ton of posts on the @ESPNPR social media platforms. The series garnered coverage from USA Today, Stamford Advocate, the Sporting News and more.
