Bekkedahl spearheaded the effort to bring meaningful advertiser partnerships to The Weather Channel, such as the National Highway Traffic Safety Administration affiliation with the channel’s Scorching Car Scale campaign and State Farm’s preparedness campaign in times of severe weather. In the coming year, she’ll continue to expand the network’s innovative over-the-top products, such as Local Now, which delivers real-time localized information about weather and current events.

Honored For: