Awkwafina Season 2

The MTV Entertainment team promoted Season 2 of this Comedy Central series with a press kit that serves as the ultimate adulthood survival kit—totally on brand for “Awkwafina’s” unapologetic perspective on adulthood. Inside the mailer was a limited-edition T-shirt via a brand collaboration with Sundae School: An Asian American-owned cannabis lifestyle brand based in NYC. The kit also came with a rolling tray, rolling papers and a lighter. The kits were sent during premiere week and targeted fans and press as well as talent and influencers.

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