After working as a producer for NBC’s “The Voice” for four years, Povar decided her next gig would be in streaming television. Enter WhoHaha, a female-driven digital content property co-founded by Elizabeth Banks whose goal is to shine a spotlight on funny women. Povar oversees the development of scripted and non-scripted content for WhoHaha’s digital platforms as well as collaborations with television networks, studios, and consumer brands. Her work includes producing the first-ever web series for Cosmopolitan, a 5-part series of promotional videos in partnership with Universal Pictures to promote the December release of “Pitch Perfect 3” and a branded campaign with Amazon Prime for the release of “The Marvelous Mrs. Maisel.” “While fortunate to have been part of the producing Emmy winning team at The Voice, growing WhoHaha’s mission is my biggest achievement yet.”
What has been your biggest professional accomplishment to date?
I’ve been incredibly lucky to have worked with icons such as Cher and Oprah. But my biggest accomplishment to date has been heading up development as a producer for a female comedy platform, WhoHaha, co-founded by Elizabeth Banks. We produce comedic content written by, directed by, and created by talented women. While fortunate to have been part of the producing Emmy winning team at The Voice, growing WhoHaha’s mission is my biggest achievement yet.
What attracted you to this industry?
The idea that you could create an entire world and bring it to life has always inspired me. Storytelling is my passion and now more than ever through narratives social change can occur and is doing just that. Nothing feels more like Christmas Day for me like setting foot on a studio lot, walking the stages through our sets, or writing/producing scripts. I get an indescribable adrenaline rush and know I am exactly where I am supposed to be.
Best piece of professional advice you’ve received?
I’ve been quite blessed to have mentors that have championed my career for years who not only guide me, but act as confidants as well. Specifically though, the best advice I ever received was after a 16-hour day on set one of my executive producers and I were in the elevator, exhausted, and I was holding scripts to work on that night. We were producing one show and trying to sell another. I couldn’t believe after a long day he had the capacity to chat about another project and he said, “If not now, when?” It made me realize that the key to success was striking while the iron is hot.