The pandemic was tough on small businesses, but Cox Business used this campaign as an opportunity to show up for them and provide support and value. The Cox and FCB Chicago team interviewed small business owners who told them how Internet was increasingly critical to their livelihood and created a campaign that highlighted the connection. “As Connected” spots asked questions like: What good would it be to bake the world’s best cake if no customers could find your bakery? It was featured across TV, digital, social, print and radio with more than 135,000 marketing actions taken by potential customers.
