Watkins has led customer retention and advocacy efforts for PlayStation Vue since February 2017. Prior to that she spent more than 5 years at AT&T U-verse TV as a director of marketing, a role that entailed driving customer profitability and managing basic and premium programming partnerships through working closely with programmers. Watkins’ resume also includes a stint at DirecTV where she managed PPV marketing efforts that drove more than $500 million in annual revenue.

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