Thanks to experience serving in content marketing roles at companies such as Sony Pictures Television, FOX Broadcasting, Turner Broadcasting and Interpublic Group of Companies, Turner has been helping to increase Revolt’s distribution and create initiatives at millennial-attended events like SXSW and Coachella since launch day. How has the disruption in the marketplace affected affiliate marketing? “Partner marketing has always been my strength throughout my career, and it is a priority at REVOLT,” Turner says. “As an upstart, building relationships through value of our brand with our client partners, is our authentic DNA.”
What professional accomplishments are you most proud of from the past 12 months?
Revolt is a new, upstart, and EVERY accomplishment gained is a major stride, considering the current marketplace. Revolt continues to unapologetically move the culture forward through the lens of music, which we all relate to. In the past 12 months alone, Revolt has added distribution, participated and made major brand growth at events like SXSW, Coachella, and other large music festivals, and we’ve also partnered with artists on their tours to bring Revolt into local markets. Revolt continues its growth with our flagship events the Revolt Music Conference and Film Festival, having just completed our 4th annual.
With all the disruption in the marketplace, how has the role of affiliate marketer changed?
Partner marketing has always been my strength throughout my career, and it is a priority at Revolt. As an upstart, building relationships through value of our brand with our client partners, is our authentic DNA.
As more content goes direct to consumers, to what degree does an affiliate marketing overlap consumer marketing in your company?
Affiliate Marketing and Consumer Marketing work cohesively here at Revolt, for which I oversee both. As a new brand, it is imperative that Revolt build our brand in collaboration with our affiliate partners, while driving our brand proposition to both the MVPD and the consumer. Activations and initiatives should reflect the brand, bring meaning, and help propel revenue.
What do you do for fun outside of work?
I am a SPIN enthusiast. On Monday’s at noon, I’m feverishly booking my SOUL rides. I also find time to teach Hip Hop Spin on Saturdays.