Courtin was recently tapped as the interim lead for all of subscription marketing at YouTube, expanding her purview to include YouTube Music marketing. She led the partnership with Major League Baseball, where YouTube TV was the first-ever presenting sponsor of the World Series. Courtin says the most dramatic change she’s seen in the industry has been “the convergence of media and technology.”
Who is an inspirational woman you admire, and why?
Amy Schumer is an inspirational woman I admire because of her authenticity. She takes on the issues that are important to her—from body image to women’s rights—and uses her platform as a voice for those who don’t have a voice.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
I came from a traditional media company before I joined YouTube, and the most dramatic change I’ve seen in the industry has been the convergence of media and technology. We are constantly figuring out new and innovative ways to connect consumers to our content—and the landscape is evolving daily.
What’s a recent example of a step forward for women in the media industry?
When I look around, I’m inspired to see so many women taking on leadership roles—whether it is in the technology sector or at a traditional media company—it is promising to see the number of women starting to rise.
If there were a reality show based on your office, what would it be called?
We have so many powerful women with strong perspectives in our office, and I work in a dynamic tech company, so the reality show to describe my workplace would be a mix between “Designing Women” and “Silicon Valley.”
