Stokes has been instrumental in Mediacom’s digital transformation, from modernizing its Content Management System to unifying three websites into an integrated marketing and buy-flow experience for Mediacom Mobile. Her leadership helped Mediacom record a 9% YoY boost in paid digital marketing transactions, in addition to bolstering the collaboration between marketing, technology and operations. Stokes’ motivation to impact extends beyond Mediacom through CTAM’s Digital Alliance Group.
What part of your job would surprise people the most? Marketing is often seen as brainstorming campaigns and designing creative. While those are important parts of the role, I think people would be surprised that much of my work revolves around data analysis, building dashboards, tracking KPIs and continuously refining website architecture and systems.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? The more we try to perfect data automation and chase efficiency through AI-enabled tools, the more empathy will matter. The ability to understand human experience and connect on a genuine level will be the defining factor that distinguishes exceptional brands.