Zapata embodies her belief that data and research lead to creating better consumer and advertising experiences. After much research and measurement, her team enabled alternative currencies for national ad transactions at the 2023-24 upfront, and a partnership with Comscore and VideoAmp signaled Warner Bros. Discovery’s commitment to cutting-edge measurement and currency solutions. Her team issued a white paper about it, and another on the selection of attribution and campaign effectiveness partners.
“Barbie’ was refreshing, revolutionary and necessary. Also, thank you Greta Gerwig for creating a new and relevant way of telling the story of women in the world.”
A McKinsey report on women in the workplace found women are leaving their companies at the highest rate in years, with the gap between women and men leaders the largest ever seen. What is one way the industry could help reverse this trend? Clear avenues for growth, and action towards it.
How do you know when it is time to take a risk at your job or in your career? Two ways: First, when I am getting too comfortable and lose the feeling of curiosity, impact, and passion. And second, when an opportunity arises and it makes me question if I can do right by it.
How do you de-stress? Being with my kids. They require a different muscle and heart from me and remind me of what a blessing life is.
What is something you learned by mentoring someone? That experience and exposure matter and speaking words of confidence into a talented rising star while also making connections is powerful in their growth. Also, I learn new perspectives along the way.