Leifer has redefined targeting strategies at DirecTV and significantly grown business. DirecTV Advertising’s 2024-25 upfront is on track to drive overall single-digit growth in volume—especially noteworthy given that it’s coming off its largest increase ever last year. She’s a strong advocate for women, working with nonprofit She Runs It as well as sponsoring DirecTV’s culture committee.
“Early on I embraced the importance of hard work, grit, and speaking up. Having a seat at the table means that you have to put the work in, and it’s important to trust yourself and speak up for what you know is right.”
If you could compete in one game or competition series, which would it be and why? Without a doubt, “The Amazing Race.” As a household with two working parents, two kids, and a dog, our life is already a real-world race where we are constantly managing overlapping busy schedules to see who needs to be where and making sure we can get to the next location in time – we would crush it.