A natural “people person,” Baker’s passion for what she does has helped her cultivate client relationships and create deals that exceed expectations for all female-skewing A+E networks and their brand partners. She developed collaborative activations for Lifetime’s new “Project Runway” with clients including Mary Kay, Lexus and Hallmark Signature, and created and distributed a “Fempire” newsletter to marketers—built around the catch-word that describes the essence of Lifetime and underscores the female sense of empowerment. “The cable industry once was a disrupter to broadcast and now we are being disrupted by our frenemies—Netflix and Hulu amongst others,” she says. “Consumers have more choices, and so do advertisers.”
