Rebrands aren’t easy, but the savvy marketing team behind NCC Media’s shift to Ampersand made it look effortless. The new name was revealed during 2019’s Advertising Week in NYC, with it being made clear this wasn’t just a name refresh. The company redefined itself, announcing a first-of-its-kind, unified aggregated viewership data insight platform across Charter, Comcast and Cox to support rich, audience-based planning and buying for the TV marketplace. Other substantive events were tied to the rebrand, including the launch of a National TV Extension (NTVX) platform to complement network TV buys. The team secured key media stories in The Wall Street Journal, Adweek and other outlets, and CEO Nicolle Pangis gave a keynote during Ad Week.