AMC Networks’ award-winning annual PSA campaign received a refresh this year in terms of the look and creative, while expanding its reach. What stayed consistent, however, were the inspiring stories told by leading members of Congress. These docu-style, personalized interviews with nationally recognized public leaders, including Representatives James Clyburn and Gwen Moore, were impactful, garnering 27 million on-air impressions—an increase of over five times year-over-year. They appeared throughout February on AMC, BBC America, IFC, SundanceTV, and WE tv—as well as SVOD service Urban Movie Channel (UMC), with impressions also secured across Twitter, Instagram, Facebook and LinkedIn. For the first time ever, the PSAs were also featured in theaters at the IFC Center in downtown Manhattan and the Brooklyn Academy of Music in downtown Brooklyn.
