Massive hits such as “The Walking Dead,” “Mad Men” and “Breaking Bad” have earned AMC legions of loyal fans, and the AMC Digital team has kept these ravenous watchers invested in the network and its shows. This year it felt like AMC left no stone unturned as Xfinity customers got an innovative premium content option, Apple’s new ARKit platform led to a chilling Augmented Reality game for mobile, and more apps and games launched than in any previous year, including a cutting-edge VR offering. As AMC continues to expand its fan base, reward viewers, and inspire loyalty beyond linear TV, engagement is up across all social channels, which comes as no surprise.
