To inform the public of an industry first partnership between DISH and Amazon, the DISH network created a slick digital campaign across multiple channels, including web videos, display advertising, social media, and of course DISH.com. Naturally Amazon Prime members were targeted, but smart partnerships with content networks such as ESPN, HGTV, Outdoor, NASCAR, NBC, FOX, and Discovery further provided them effective sub-audience targeting. The results were impressive, including new subscriptions and an 8% lift in Digital sales throughout the promotion’s duration.