Six years after being discovered on social media for her YouTube rap videos about MTV’s “Teen Wolf,” Gurock is running the show’s social media accounts and then some. She is also working on the digital strategy for “Siesta Key,” “Catfish,” “Fear Factor” and many upcoming MTV projects. She loves how personal her role has become. “You are the voice behind a fan’s favorite show, and you get to make dreams come true with just one reply. I love the immediacy of this industry—lives are changed through things as simple as a tweet, and people like myself can play a part in that.”
What has been your biggest professional accomplishment to date?
I’ve been lucky enough to take my job to the next level through hosting a half-hour television special about Teen Wolf. I went from being a fan of the show to working at MTV and running the Teen Wolf social media accounts in its final 10 episode run. My best friend and I hosted the “Teen Wolf Awards” special on MTV, and it felt like a full circle moment for me. I literally made my dreams come true by working hard and landing this job, then MTV furthered that dream by giving me the chance to host my own show.
What attracted you to this industry?
I became a fan of MTV’s Teen Wolf when the show premiered in 2011, and that’s what really introduced me to the social media industry. My best friend and I made rap videos about the show and used Twitter as a means of marketing ourselves — the right people at MTV took note. I followed up with the friends I made in the social media department and tried to learn as much about their jobs as possible, and I eventually built up enough of a resume to help me land an internship with my current team. I realized how personal this job gets; you are the voice behind a fan’s favorite show, and you get to make dreams come true with just one reply. I love the immediacy of this industry—lives are changed through things as simple as a tweet, and people like myself can play a part in that.
Best piece of professional advice you’ve received?
My dad has told me time and time again to never let anyone get me down. If I have an idea, I should pitch it. If I’m proud of something I’ve worked on, I should show it. I should feel empowered to be confident in my role and in my decisions and never let anyone tell me that I can’t do something.
