Under Moore’s leadership, Comic Relief U.S. has proven time and again that powering change through entertainment is serious business. During its signature 2022 Red Nose Day campaign, the U.S. operation raised a record-breaking $49 million to help halt intergenerational poverty. Last November, it launched a $10 million fund to fuel the scaled growth needed to bridge purpose, brand, entertainment and content to fund new models of social impact.
“I was raised to be very comfortable in using my voice always. I have my parents to thank for that, but especially my beloved late father. He really was my biggest supporter, and always encouraged and expected me to navigate whatever room I found myself in with confidence.”
What makes this industry a good fit for you? The interesting thing is I “grew up” in the payTV industry – with many digital focused roles across Turner, HBO, Cablevision and NBCU. I also spent time in digital first companies, like DailyCandy, and SoundCloud. From these experiences, I learned firsthand that content, storytelling, immersive experiences, and platforms all come together to drive consumer engagement which in turn can drive action (watching, subscribing, buying, sharing). Seeing it all come together is so powerful. At Comic Relief US, I bring those experiences into everything we do. We are a nonprofit organization with a unique approach to fundraising. We co-create dynamic experiences with brands outside this industry like Walgreens, and within this media space like NBC and CBS, partnering with our celebrity friends, across all digital platforms to drive scale. We leverage entertainment and culture as a pathway to bring our partner’s consumers and audiences together to act and to create positive change. I love being a partner in this industry because I know from experience that it has the kind of incredible brands, scale and engagement that can drive powerful social impact.
Who would you like to have dinner with? I’d love to have dinner with Chilean American author Isabel Allende —She’s not only written over 25 critically acclaimed novels and won over 60 prestigious awards but she’s also a dedicated humanitarian and the founder of The Isabel Allende Foundation. It’s a nonprofit organization she created in honor of her daughter Paula, who died of a rare blood condition at the age of 29. She took the pain and heartache of loss and turned it into something powerful for other people. The Isabel Allende Foundation has supported over 100 nonprofits that support human rights for women and girls worldwide. Isabel is not only a talented writer, but she is also an inspiration and a force of nature who has bravely chartered her own path. I am certain it would be quite an interesting dinner!
How has your definition of success changed over the course of your career? My definition of success has evolved over the course of my career. For me, professional success was always about challenging myself with new experiences, pushing myself to learn more and do interesting things. As I have gotten older, I can see that other things such as culture, who you work with, kindness, and passion for your work are not only equally important for success, but they’re also imperative.
Three words to describe you: Curious, passionate and witty (I mean, it is Comic Relief!)
What’s one thing you wish been told early in your career? Passion for your work matters. In fact, it is the only thing that matters. Don’t waste your time on work you do not have a passion to do. This is being passionate about the work, which is different from following your passion. These are two different things.