Years in Cable: 35+
Education: MBA, the Wharton School of Business, University of Pennsylvania
Even before last year’s rebranding of Urban One and TV One, Liggins and Rice were working in concert to ensure the company’s new vision honors its legacy as representing the best in black culture and entertainment. On-air and digital platforms are filled with content that not only represents the culture but sparks conversation about social justice and political issues as well as pop culture. The two seek to elevate new voices in the black community through high-end original programming created by and for a diverse community.