With a focus on movie studio clients, Kirk’s role at Viacom Velocity entails developing co-branded marketing initiatives for upcoming feature films. A few recent accomplishments include spearheading sponsorship in support of Paramount’s “Baywatch” reboot across 10 Viacom networks, conceptualizing a VH1/”Pitch Perfect 3” promotion featuring network talent, and curating a weekly newsletter round-up of pop culture news enjoyed by his team, company and clients. When it comes to what attracted him to the entertainment industry, Kirk has followed the yellow brick road. Even as an adult, he has remained in awe of the film “The Wizard of Oz.” “The entertainment industry allowed me the opportunity to create and imagine unlimitedly, with hopes of producing something that made others feel the way I do about Oz.”
What attracted you to this industry?
As a kid (and still as an adult) I was in awe of “The Wizard of Oz.” The entertainment industry allowed me the opportunity to create and imagine unlimitedly, with hopes of producing something that made others feel the way I do about Oz.
Best piece of professional advice you’ve received?
Be creatively brave.
Favorite trending hashtag?
#BuyReputationOnItunes