Alex Gonzalez

Since joining Turner Content Distribution in 2017, Gonzalez’s business acumen has strengthened relationships and increased opportunities with Turner’s domestic distribution clients. One key to his success: embracing change. “Our industry is undergoing rapid disruption as the traditional lines between tech, media, and telecom are crashing together to offer consumers unprecedented forms of content and connectivity,” he says. “Distribution models, rules, and windows are being rewritten on a deal-by-deal basis. If you’re interested in experiencing a business school case in real time, welcome to the content distribution industry.”

In what areas should the industry step up its efforts with regard to diversity and inclusion?
Individuals are commonly unaware of the social stereotypes they form about groups of people who are different from them. Unconscious bias exists in all aspects of society, both work and personal. Last year, Turner initiated a corporate-wide effort to educate employees on the prevalence of unconscious bias with a goal of changing behavior during hiring and collaboration to foster a more diverse and inclusive work environment. I think the industry would be well suited to step up efforts along these same lines.

What’s your best advice to someone just entering the video content/distribution industry?
Embrace change! Our industry is undergoing rapid disruption as the traditional lines between tech, media, and telecom are crashing together to offer consumers unprecedented forms of content and connectivity. Distribution models, rules, and windows are being rewritten on a deal-by-deal basis. If you’re interested in experiencing a business school case in real time, welcome to the content distribution industry.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
Over the last three years, the entry of virtual MVPDs offering skinny bundles delivered over the internet has begun to address consumer concerns with the cost of traditional cable and helped decelerate overall declines in the Pay TV ecosystem. With the upcoming launch of residential 5G and the availability of super-fast mobile broadband to the home, cord shaving will continue and place an ever-increasing importance on those linear programmers with truly, premium content.

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