This dynamic group helped grow SVOD Hallmark Movies Now’s subscriber base a whopping 50% year-over-year with agreements in place with Apple TV, Comcast, DISH, Roku and others. Most notably, the Crown Media team reached a deal with YouTube TV to launch Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama on the streaming service. The icing on the gingerbread cookie was that the agreement came as Hallmark Channel and Hallmark Movies & Mysteries prepared to launch holiday programming initiatives “Countdown to Christmas” and “Miracles of Christmas,” respectively.