At Pencor, Masenheimer advises on intellectual property and FCC regulatory matters for its businesses, including Blue Ridge Communications. She recently rewrote Blue Ridge’s annual notice with the goal of making it more consumer-friendly for people—like herself—who enjoy reading the fine print. She also coordinated Blue Ridge’s efforts to receive reimbursement after the FCC’s broadcast incentive auction—through taking the initiative to decode the process—as a number of stations the company carries were affected by the repack. Masenheimer’s intrigue with cable and its occasionally meticulous processes dates back to her youth. “I did a middle school History Day project on the history of cable television. Working in this industry just felt natural.”

What attracted you to this industry?
I’ve always found cable interesting. In fact, I did a middle school History Day project on the history of cable television. Working in this industry just felt natural.

What is your favorite app these days?
A Color Story—It allows you to take the colors in photos to another level.

What product or service can you not live without?
Broadband internet. There’s nothing worse than a slow connection. It’s so exciting to see companies rolling out 1 Gig connections across the country.

Honored For: