The marketing efforts surrounding Abbott Elementary have aimed to give back to teachers since the show’s debut, and that continues to this day with teacher-focused screenings and panel events and a collaboration with DonorsChoose: Support a classroom. Build a future. . Scholastic-sponsored book fairs have come to Title 1 schools that otherwise would have been unable to meet book fair minimums. The show is delivering major success with the sophomore season becoming ABC’s No. 1 multiplatform series this season in Adults 18-49.