A4 Advertising’s Political and Public Affairs Sales Team was responsible for approximately 15% of a A4 ad revenue in 2020, up more than 50% from the 2018 election cycle. Despite COVID, they closed multi-million dollar deals and executed more 5,000 projects with zero turnovers. How did they do it? A lot of it involved work on nights and weekends, with orders closing at 9pm Friday typically live by midnight.
