A year like no other: Internal Communications at ESPN during the pandemic

Like a team rallying to come from behind, members of the ESPN communications team knew they had to stay together to keep up their high-quality work through the COVID-19 pandemic.  With most employees working from home, the network sent daily updates via email, emphasizing the positive. The communications efforts included Chairman messages, safety updates, and programming changes. Employees nominated others for awards, building camaraderie, and more than 200 ESPNers posted photos of themselves in their favorite sports gear for MLB Opening Day. Said a new employee, “I … have never experienced this much engagement while working for a company.”

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