If you’re going to produce a show that points an irreverent spotlight on the infamously painful breakup, you might as well have some fun with it. Bravo did just that by creating a 2-day outdoor pop-up exhibition in NYC dubbed “The EX-hibition and featuring real people’s messages to their exes gathered from social media, an “Eat Your Feelings” station with themed treats, a “Move On” makeover station and even a themed Spotify playlist. The event was a smash, with 11,000 visitors attending and 1,700 messages written on-site. By the end, the campaign earned more than 185 million press impressions from 28 outlets.

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