Franklin’s deft management of overlapping priorities—content, sales, technology, distribution and marketing—ensure Scripps’ digital business remains profitable and growing. Scripps Lifestyle Studios, launched in late 2015, boosted Scripps’ place in the social and mobile space, and Franklin and her team are increasing the number of short- form videos produced each month. “Any technology that accurately and reliably solves the cross-platform measurement problem” will benefit cable, she says, as will “more advanced voice/speech recognition capability as a means of navigating and discovering content in a world of increasing clutter. Finally, less sexy but quite helpful, is continued advancement in bandwidth compression technologies given the advent of 4K and VR.”
