“Broadband has become the dominant conduit for media consumption. Any technology that increases broadband speed and provides cost-effective broadband access will benefit cable and consumers and mitigate cord cutting,” says Coleman Smith, who is laser-focused on the viewing habits of Freeform’s audience as she guides the network’s programming and strategy decisions. With Coleman Smith at the helm, the network successfully transitioned to its new brand identity and has heralded several strong new series launches while continuing to evolve mainstays like fan favorite “Pretty Little Liars.” The coming year will bring more new long-form content, including scripted drama “Issues,” complemented robustly by social and digital elements.
