Data is driving much of the media industry’s strategic business models, and with his strong background in data Kim is driving digital strategy and operations at Turner as the company evolves its business across all areas from content development to marketing to ad sales. Among the areas where Kim has drilled down of late are delivering more audience-based campaigns for ad sales, developing better views and profiles for Turner’s consumers, and building scale for addressable marketing and ad sales campaigns. Look for him to build upon the Turner Data Cloud abilities by expanding social optimization, connecting closer to Time Warner properties and more.
