Beth Roberts

Roberts handles business affairs negotiations and operational strategies for NBCU’s cable networks. Moreover, she and a dedicated team are working to improve the NBCU networks’ first window offering by including expanded on-demand rights. The biggest story in cable this year, she says, is that series have become global contenders. “Broadcast used to be seen as the premiere option, but the entitlement gap is closing and the playing field is more even. With over 400 series per year being produced, content is now evaluated based on originality and creative merits, not just its initial platform.”

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