Credit ESPN for yet another compelling entry in its “30 for 30” catalog, this time probing the dark turn a modern-day fitness empire took under the helm of hot yoga guru Bikram Choudhury. A story of stratospheric success crashing into ruin, the tale is harrowing but fascinating, having special significance in the #MeToo era.
This trailer for the harrowing 30 for 30 podcast concerning Bikram Choudhury walked a delicate line of honoring the fact that it was promoting and audio series while providing just enough visuals to keep viewers interested. Simple typography and sparse but evocative imagery combine to make a great promo.
