Calix knows the challenges smaller providers face when trying to compete, so it stepped up to the plate to create creative marketing solutions for use by its partners. This time around, the cloud company recruited comedy legend Gerry Dee to bring humor to a campaign around the value of WiFi services. Each video was easily customizable, and service providers using program assets and support from the Market Activation program save an average of $50,000 on content creation and marketing execution.
